29 Apr Ross Wright, Nexa Mortgage | The Jeff Crilley Show
Ross Wright, the esteemed CEO of NobodyBeatsMyRates.com and a key figure at Nexa Mortgage, shares his journey fueled by a strong moral compass and unwavering dedication.
Early Lessons on the Farm
Ross Wright’s ingrained work ethic and problem-solving skills trace back to his childhood on his grandfather's 155-acre farm just south of Dallas. Guided by his father, a decorated colonel with service in three wars, Wright learned the value of completing tasks with precision and efficiency. "When the Colonel gave you a task to do, it was to be done the way that he wanted it to be done," Wright recalled. This upbringing instilled a deep sense of responsibility, teaching him to approach challenges thoughtfully and find the most effective solutions from a young age.
His father’s philosophy extended beyond simple task completion. "Soldiers knew him as a soldier soldier, and that's the leadership that was instilled," Wright said of his father’s approach. This leadership by example, coupled with the demanding nature of farm life, meant early mornings and late nights were standard. Wright remembers, "It was first thing in the morning until you couldn't see your hands at night." While he didn't appreciate it at the time, this rigorous schedule unknowingly cultivated a profound work ethic, setting him apart in his future endeavors.
His mother’s influence, however, brought a crucial element of compassion to his upbringing. With seven sisters, Wright witnessed firsthand his mother’s boundless care. "How she cared for all of us and still does, it is amazing," he said. This blend of his father’s discipline and his mother’s empathy became the bedrock of his approach to business and life, emphasizing both effectiveness and genuine care for others.
A Father's Guiding Principle
The enduring wisdom of his father continues to guide Ross Wright. Even years after his father's passing, he carries his principles with him. "Do what you're supposed to do, when you're supposed to do it, how you're supposed to do it," Wright recited his father's mantra. This simple yet powerful directive underscores the importance of integrity and accountability in every action.
Wright elaborated on this core belief, stating, "Your name is the only thing that you're 100% control of." This profound statement highlights his commitment to owning his actions and ensuring his reputation is built on a foundation of steadfast integrity. It’s a principle he not only lives by but actively instills in his team and passes on to his clients.
This dedication to doing things the right way is evident in how he leads his company. While his sister manages operations, an area he admits isn't his strength, Wright focuses on cultivating value and showcasing his team. "We've got an incredible team that takes the ball and runs it down the field and does things that people in the industry just can't do," he said, emphasizing the collective effort and exceptional performance he fosters.
The Turning Point: Embracing Challenge
The mortgage industry, often perceived as transactional, is where Ross Wright thrives by prioritizing a client-centric, transformational approach. He recognized early on that success wasn't just about closing loans, but about building lasting relationships and genuinely impacting people's financial journeys. "It's not transactional, but being transformational," he stated, reflecting on the core mission of his work.
This philosophy was put to the test with a client who had an exceptionally high interest rate. "I had a lady that was at 8.125% interest," Wright recalled. "I refinanced her 11 times." This remarkable feat was achieved by strategically utilizing no-closing-cost refinance options, demonstrating his commitment to finding innovative solutions for his clients.
The only time this client paid closing costs was when Wright advised her, "We're at the bottom of the market." This strategic guidance allowed her to secure a 2.5% fixed interest rare. "She refinanced 11 times and the only time she paid closing costs is when I advised her we're at the bottom of the market," he explained. This approach liberated her from debt, allowing her to pay off credit card balances and other financial burdens.
Building Value Through Service
Wright's company, NobodyBeatsMyRates.com, operates under a guiding principle: the client's needs come first. His business model prioritizes accessibility and proactive support, a stark contrast to many industry norms. "My schedule for appointments is open from six a.m. until eleven p.m. at night. And I don't have a closed sign on my door," he stated, highlighting his dedication to client availability.
This commitment extends to proactive client management post-closing. "I help you get into the house but our relationship really begins at closing, because now I'm going to be managing your mortgage," Wright explained. He monitors rates and opportunities, reaching out to clients with potential benefits like refinancing when market conditions are favorable and align with their long-term plans.
Furthermore, Wright is particularly passionate about serving veterans, an often underserved demographic in the mortgage industry. He noted the frustration veterans face when turned away by conventional banks due to arbitrary overlays on VA loan requirements. "VA has no minimum credit score requirement, right? And… they came back and told us no, we don't qualify," he said, referencing a veteran who was denied by five different banks before finding his assistance.
Beyond Transactions, Transforming Lives
Ross Wright believes deeply in the power of faith and prayer to drive his business and personal life. "Prayer is everything. Guidance, you know, without it, I don't even wanna think about where it'd be," he shared. This spiritual foundation guides his decisions and fosters a culture of abundance and hiring, even during challenging times.
He recounted how, during the COVID-19 pandemic, while many companies were implementing layoffs, he felt led by prayer to expand his team. "Everybody else is firing, I'm hiring. I love that," Wright said. This decision allowed him to bring on talented individuals who had been unexpectedly let go, significantly strengthening his company's capabilities.
Wright sees his role not just as a mortgage professional but as part of a larger team dedicated to client success. "The real estate agent, the client, we're all on that team and when we approach it from that team, we win," he stated. This collaborative spirit, anchored by faith, extends to all aspects of his work, aiming to transform lives through exceptional service and a commitment to excellence.
A Beacon of Possibility
Ross Wright leverages his extensive experience, including his background in broadcast media, to emphasize what's possible for his clients. The 'Mortgage and Cash Flow Show,' a two-hour talk show broadcast on weekends, serves as a platform to educate listeners beyond the typical transactional narratives prevalent in the industry. "I think that is what's not talked about in this industry is what's possible, it's more transactional," he noted.
His broad network of over 300 investors through Nexa Mortgage ensures he rarely has to say no to clients seeking financial solutions. "If it has the word loan in it, we've got it covered," Wright confidently stated. This extensive network allows him to find tailored solutions, whether for self-employed individuals or veterans, thereby circumventing the restrictive rules often imposed by larger institutions.
Wright's ultimate goal is to be a source of solutions and a trusted partner. "We just want to be a source for you. We want you to know that we're gonna walk alongside of you," he expressed. By focusing on delivering high value and excellent results, as evidenced by his company's extensive Google reviews, Ross Wright aims to transform clients' financial futures.
Ross Wright is the founder of NobodyBeatsMyRates.com and a lending professional with Nexa Mortgage. | This episode of The Jeff Crilley Show was produced at the Nexa Mortgage studios.
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