17 Sep Mastering the Art of Networking: Insights from Shelli Howlett
Networking is an essential skill in today’s business landscape, but the nuances of building genuine connections can easily be overlooked. In a recent episode of The Jeff Crilley Show, Shelli Howlett, U.S. Franchise Manager at Boomerang Business Collective, shared valuable insights into effective networking strategies and the importance of relational connections in business.
The Shift from Virtual to Personal Networking
The pandemic dramatically shifted how we approach networking. Many found themselves confined to virtual platforms, which diluted the connections we used to forge in person. Shelli emphasizes that despite the convenience of online networking, nothing compares to the energy of face-to-face interactions. She states, “People still need that interaction… we all want referrals… we want to grow our business.” The takeaway is clear: prioritize in-person networking to foster deeper relationships and more fruitful referrals.
Patience and the Power of Giving
Networking isn’t just about making contacts; it’s about building relationships. Shelli notes that many newcomers approach networking with the misperception that immediate results are expected. However, successful networking involves patience and the art of giving. “It’s showing up… even when you’re tired,” Shelli explains. By offering help first—without the expectation of immediate returns—networkers can build trust and pave the way for future collaboration.
Embracing Technology for Enhanced Connections
Boomerang Business Collective incorporates technology into their networking events to enhance participant engagement and connection. By integrating QR codes for easy access to member information and using innovative presentation formats, networking becomes a more interactive experience. Shelli describes a unique approach where attendees can showcase visuals related to their businesses, creating opportunities for organic conversations and referrals. This blend of technology and traditional networking keeps participants engaged and helps maintain valuable connections.
Finding the Right Networking Group
Choosing the right networking group is crucial for success. Shelli points out that not all groups will suit everyone’s needs at every stage of their career. Members should seek groups that align with their current goals and professional aspirations. She emphasizes the importance of diverse representation within groups, so attendees can benefit from various perspectives and expertise in different industries while ensuring they can build meaningful referrals from a single representative of each profession.
The Secret to Long-Lasting Networking Groups
For any networking group to thrive, a strong foundation and committed leadership are essential. Shelli reveals that responsible management is key to sustainability. Groups like Boomerang focus on consistent training and support for their members, creating an environment where referrals can flourish. Having a robust technological infrastructure further supports operational success, as it allows members to engage meaningfully and effectively.
Ultimately, mastering the art of networking requires a blend of patience, genuine effort, and the ability to foster real relationships. By harnessing both personal interaction and technology, you can enhance your networking experience and ultimately drive your business success.
For more information about Boomerang Business Collective and how to start your networking journey, visit Boomerang Business Collective.