07 Apr How Jennifer Bagley Is Bringing AI to the Trades
On this episode of The Jeff Crilley Show, Jeff sits down with Jennifer Bagley, CEO of CI Web Group, to talk about what AI really looks like inside the home services industry. Jennifer has spent two decades working with contractors and trade businesses, and she shares how many of these companies are still years behind in adopting new technology. She walks through a detailed case study of Airworks Solutions, a struggling HVAC company that removed most of its paid advertising, implemented an AI-enabled web platform, and reached record-breaking gross sales with a 25% net profit. The conversation also covers the cultural shift required to retrain seasoned marketing teams and technicians to embrace automation and AI tools. Jennifer’s message is direct: you don’t have to understand everything about AI, but you do have to start learning before your competitors do.
Key Topics
- AI adoption in the home services industry
- the Airworks Solutions turnaround story
- AI enabled websites and agentic marketing networks
- reducing paid ads through automation and optimization
- training contractors to use AI in operations
- the next generation of AI savvy technicians
- getting comfortable being uncomfortable with new technology
Episode Timestamps
- 01:19 – Why plumbers and electricians won’t be replaced by AI
- 02:20 – How Airworks Solutions struggled before embracing AI
- 03:22 – Removing paid ads and deploying an AI-enabled web platform
- 03:39 – Record-breaking sales and 25% net profit
- 04:15 – The difference between done-for-you AI and DIY training
- 06:06 – Younger technicians becoming AI engineers by night
- 07:10 – The Catalyst for the Trades podcast and private equity insights
- 08:28 – Jennifer’s advice: just start learning AI
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