26 Mar Disrupting the Energy Drink Industry: A Talk with Bert Vergez of iDRINQ USA
In a world increasingly conscious about health and wellness, the need for healthier alternatives to traditional energy drinks has never been greater. Bert Vergez, CEO of iDRINQ USA, is leading the charge with a product that promises “all of the good stuff and none of the bad.” Join us as we dive into his journey and the innovative approach that sets iDRINQ apart from conventional energy drinks.
A Vision for Change
Bert Vergez identified a significant gap in the energy drink market back in 2023, driven by a personal quest for healthier energy solutions. Realizing the detrimental effects of traditional energy drinks, he set out to create a product that not only energizes but also nourishes the body. This journey was fueled by the desire to introduce a drink that would cater to a wide array of lifestyles and needs, effectively disrupting the way consumers think about energy enhancement.
Research-Driven Development
Getting a new product to market is no small feat; it requires extensive research and substantial investment. Bert emphasizes that iDRINQ is the result of over 22 years of research and development, with rigorous testing carried out across various demographics, from children to pregnant women. Clinical studies reinforced the formulation, which prominently features the antioxidant alpha-lipoic acid, delivering a product that was well-vetted before its U.S. launch.
The Dangers of Traditional Energy Drinks
A key part of Bert’s mission is to illuminate the harmful ingredients often found in conventional energy drinks. High levels of sugar and caffeine can lead to negative health outcomes, including increased risks for individuals with type 2 diabetes. iDRINQ stands out by focusing on wholesome ingredients that offer benefits for the body, mind, and soul rather than temporary energy spikes followed by crashes.
Embracing Athletic Excellence
The messaging surrounding iDRINQ has resonated well with athletes who prioritize their health and performance. From Strongman competitors to CrossFit enthusiasts, the drink has been embraced by individuals seeking to improve their overall fitness without the pitfalls commonly associated with sugar-laden or caffeine-heavy drinks. Bert mentioned the commitment to making the drink available in various fitness facilities, ensuring that it reaches those who need it most.
A Major Breakthrough with All Elite Wrestling
Bert’s excitement peaked with the announcement of iDRINQ’s partnership with All Elite Wrestling (AEW), where the drink will be the exclusive sponsor of the AEW Collision show. This partnership, cultivated over two years, aligns with iDRINQ’s mission of promoting a healthier lifestyle, appealing to the organization’s athletes who are always on the lookout for quality recovery options. Being featured on prominent platforms like TBS and HBO Max is a pivotal moment for the brand and highlights its commitment to introducing healthier choices to a larger audience.
Finally, as we move towards a more health-conscious society, iDRINQ USA is positioned to become a staple in the wellness scene. By offering a drink that caters to both the energy needs and the health considerations of consumers, Bert Vergez is not only changing perceptions within the energy drink market but also advocating for a healthier lifestyle altogether.
For more information about iDRINQ, visit idrinq.com.